Sports Management

Minor/Concentration

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Overview

Whether you are merely an arm-chair sports enthusiast or an athlete seeking to translate your passion into a successful sports industry career, our BBA - Sports Management will give you the tools to become a leader in a rapidly evolving area. You will gain disciplinary knowledge in business areas such as management, leadership, strategy, entrepreneurship, marketing, analytics, and law that are relevant to the world of sports. Our program is taught by experts with a solid understanding of both theoretical knowledge and real-world applications. It is extremely flexible - all our courses are offered both on campus and online.

Students completing the minor in Sports Management will be prepared for a number of career possibilities in a variety of organizations, including professional sports teams, college athletic departments, sports media and marketing firms, merchandising and promotions, leisure and recreational services, and more. The main objective, for each student in study, is to combine the “hands on” experience of an internship in the field with classroom rigor and research highlighted by guest lecturers. This integrated approach combines principles and practice leading to a full and broad based educational experience leading to possible career in sports administration and management.

Available Residentially
Available Online

Objectives

Upon completion of the program, the student will be equipped to:

  • Develop the skills and competencies necessary to manage and lead within sports areas including recreation, athletics or sports marketing;
  • Use best practices within the profession;
  • Develop and implement strategies within the context of particular sports;
  • Research and develop articulated sports marketing and media as applied in sports today;
  • Apply knowledge of legal and ethical practices;
  • Use sports psychology and team building techniques.
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